Our Ambition

For generations, the norm has been that women are the ones that take care of our children. It was seen as unmanly if a man stayed home with the kids, walked alone with the baby stroller or simply changed diapers. 

Even though research has shown how important it is for children and fathers to connect and spend time together already from the start, this is still often being neglected. 

By the fathers, by their employer and even by governments.